Face-To-Face With... Jon Duckworth

Running Rugby spoke to Jon Duckworth of eightyone600 at Rugby Expo 2014 after his appearance in the panel discussing the concept of 'big games'. Whilst working at Premiership Rugby, Jon conceived and led the marketing and advertising of the Guinness Premiership to increase profile, audience and match attendances and to help drive commercial revenues. Major successes included introducing a transformational brand strategy and visual identity and devising and implementing an innovative new marketing blueprint for the Guinness Premiership Final, taking it to sell-out for the first time in its hist…