Organisers tackle the hard sell away from Rugby World Cup’s traditional venues
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You can quibble with Charles Dance’s sense of geography, perhaps, when he issues a theatrical rallying cry in the promotional video for the Rugby World Cup: “Leeds, Manchester, Brighton, you’re the backbone of this land.
Are you ready to stand proud?”In terms of the tournament, though, he has a point.
Selling tickets for Twickenham or the Millennium Stadium is all very well, but one of the biggest challenges facing the organisers over the next year is to engage an audience away from the game’s heartlands, to fill the stands at St James’ Park, the Brighton Community Stadium and Elland…
Are you ready to stand proud?”In terms of the tournament, though, he has a point.
Selling tickets for Twickenham or the Millennium Stadium is all very well, but one of the biggest challenges facing the organisers over the next year is to engage an audience away from the game’s heartlands, to fill the stands at St James’ Park, the Brighton Community Stadium and Elland…
