A major development is in the pipeline with regard to the Rugby World Cup’s commercial rights as World Rugby has reportedly hired banking heavyweights, Jefferies and Rothschild, to oversee a review of the former’s options which could see new money pumped into less prominent areas of rugby.
It is said that the deal would include a stake worth hundreds of millions of pounds pertaining to the commercial rights to the World Cup and, according to insiders, any such sale would be reinvested into the sport.
At present, CVC Capital Partners and the USA-based Silver Lake are said to be the frontrunners for the investment opportunity. CVC already have commercial stakes in seven of the world’s biggest rugby union countries.
A World Rugby spokesperson said: "World Rugby continues to keep an open mind in exploring all opportunities to invest in the growth of the sport for the global rugby family and routinely engages with expertise to evaluate such opportunities.
"It would be inappropriate to comment on any exploratory and confidential conversations."