Bledisloe Cup is 'pinnacle' of rugby, says Australia's Will Genia

Wallabies face All Blacks in Sydney on Saturday nightAustralia haven’t won trans-Tasman series since 2002Australia scrumhalf Will Genia would never turn down a World Cup win if one came along but the Wallabies playmaker believes wresting the Bledisloe Cup away from New Zealand would be an even greater prize. The Wallabies, twice World Cup winners, have not held the annual trophy contested between the trans-Tasman nations since 2002, and Genia has known only disappointment in his seven campaigns since his 2009 debut against the All Blacks. Every year has added to the frustration, with last…