Coca Cola Extends RWC Sponsorship

Coca-Cola has been appointed the official soft drink of Rugby World Cup 2015, extending a partnership that dates back to the 1995 tournament. Under the deal, the Coca-Cola Company will make its water (glacéau smartwater) and Powerade sports drink brands available to hydrate all competing teams, as well as having exclusive rights at all venues and fanzones. The partnership was announced at an event in London as Coca-Cola unveiled former Ireland and British and Irish Lions star Brian O’Driscoll as the brand’s ambassador for the World Cup. O'Driscoll also participated in a surprise training sessi…