Doom Bar Joins Lions Commercial Family

Cornish cask ale Doom Bar will be an official sponsor for the British & Irish Lions rugby tour to New Zealand this summer. Sharp’s Brewery has announced that Doom Bar will sponsor the tour which already has financial backing from Mud House wine and Whyte & Mackay scotch whiskey. James Nicholls, senior brand manager at Sharp’s Brewery, said: “We believe the 2017 British & Irish Lions Tour to New Zealand represents the iconic and inspirational pinnacle of the rugby game so this is a proud moment for all of us in the brewery. “We wish the team every success in New Zealand - it promise…