England’s Emily Scarratt calls for TV to capitalise on final spectacle | Gerard Meagher

• Free-to-air match won 41-32 by Black Ferns attracted 2.6m peak audience• Women’s World Cup popularity must be a springboard, Scarratt saysIf the gloom that surrounded England’s World Cup final defeat by New Zealand was inescapable, solace can be found in the silver linings that followed. A first women’s final to be broadcast on free-to-air TV attracted a peak audience of 2.6 million viewers, who were treated to a spectacle so high on drama and skill, not even Madison Avenue’s finest could have dreamt up a better advert for the game.Eleven tries, two yellow cards and a lead that repeatedly ch…