Premiership Rugby will have a new naming sponsor for the 2018/19 season after agreeing on a deal with one of the world’s largest insurance brokerage, risk management and consulting services companies, Gallagher.
The new partnership starts on July 1, and the competition will be known as “Gallagher Premiership Rugby” when it kicks off on 31 August, with naming rights, branding opportunities and local community programs included in the agreement.
Mark McCafferty, Chief Executive of Premiership Rugby, said: “The international expansion of Premiership Rugby has been accelerated in recent years and it is fitting that we are now partnering with a global company with an equally strong presence here in the UK. Gallagher will be an excellent partner for us in terms of the group’s ambition, focus on growth and shared values around both business and the community.”
“The last decade has seen major growth in Premiership Rugby’s fan base and it is a huge credit to our clubs – and the way they have grown their businesses – that we can announce this new partnership today. We are very much looking forward to the first matches of Gallagher Premiership Rugby in September,” added McCafferty.
“We’d also like to express our sincere thanks and appreciation to Aviva for our 8 year partnership which is one of the longest-running and most successful title partnerships in British sport.
Full Story via Premiership Rugby