Growing popularity of sevens demands it be given the respect it deserves | Robert Kitson

Rugby’s entertaining little brother was the unexpected star of the Rio Olympics but sevens remains the poor relation of the British gameSo where does the sport of rugby sevens go next? The easy answer is Wellington next week for the men, and Sydney the following weekend for the women: the HSBC Sevens World Series is truly a global merry-go-round. Las Vegas, Vancouver, Hong Kong, Singapore, Paris, London: all are keenly awaiting the chance to host the unexpected star of the show at the Rio Olympics last year.Online research conducted last year by Nielsen Sports in the key markets of Australia, …