Leicester Begin Local Marketing War With Wasps

Leicester Tigers have taken the first step in a marketing battle with new local rivals Wasps by installing an advertising billboard on the doorstep of the Ricoh Arena. The billboard reads 'On your doorstep since 1880' and is an attempt to remind any fans drawn to the Ricoh by Wasps' recent move that an elite English club already exists in the vicinity. A Tigers spokesperson said: "The club has a lot of supporters in Coventry and we're keen to remind people we're here." For their part, Wasps have responded with seemingly good humour, with a spokesperson saying: "We're flattered a club like Leic…