Leicester Tigers erect cheeky billboard outside the new Coventry...

Leicester Tigers have erected a cheeky billboard outside the new Coventry home of their historic Premiership rivals Wasps.The hoarding, which reads "on your doorstep since 1880", was placed next to the Ricoh Arena on Monday.The ad features Tigers' Samoan prop Logovi'i Mulipola, and gives the sat nav co-ordinates of Welford Road, just 24.3 miles away.Leicester Tigers said it was a "conscious decision" to choose that location for the billboard.A club spokesman said: "The billboard..., Leicester Tigers erect cheeky billboard outside the new Coventry...