Let’s ruck and roll: Japan wakes up to the arrival of rugby giants
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The stakes are high for the first Asian host of the Rugby World Cup, both on and off the pitchThe Rugby World Cup megastore in Tokyo’s Shinjuku district is doing a brisk business in official merchandise. Wallabies and All Blacks T-shirts have sold out, a shop assistant says, glancing down at two sets of empty shelves. Spotting the flag emblazoned on a miniature rugby ball in the Guardian’s basket, she quickly adds: “The England shirts are selling really well, too.”The warm and sustained blast of omotenashi hospitality directed at visiting teams and their supporters this week in Japan has almos…





