More Than Half Milennials Watch Illegal Live Streams

The future for subscription TV model is questioned by results of a recent survey that reveals more than half of young people watch illegal streams of live events. Research into the viewing habits of “millennials” - 18 to 24 year olds - has found piracy has become normalised among this generation while the take-up for traditional subscription services is far less than among older viewers. The figures, according to research by SMG Insight commissioned by the BT Sport Industry Awards and published in The Guardian were compiled in a study of 1,500 people, 1,000 of whom were millennials, According …