New Champions Cup logo unveiled

New Champions Cup logo unveiled

Following the recent announcement of Heineken as title partner of the Champions Cup for the next four years, EPCR has developed a new visual identity for Europe’s blue-riband club rugby tournament.

The new logo is a creative blend reflecting EPCR’s ambition and drive as well as Heineken’s long-standing association with the competition that is widely regarded by European clubs, players and supporters alike as The One to Win.

“To achieve this, we looked at how a rugby ball moves through the air and developed the concept using two separate rings that spin together to create the feel of a turbine engine,” said Designwerk Chief Executive, Cristian Cook. “The turbine generates immense power and it’s that sort of irresistible energy that we see as the driving force of rugby.”

...The tournament will be more accessible than ever to supporters during 2018/19 and beyond with live free-to-air broadcasts on Channel 4 and Virgin Media taking the action to new audiences in the United Kingdom and Ireland, complementing the top-class coverage by BT Sport.

The Champions Cup’s global reach has also been enhanced by the recent agreement with NBC Sports as rights-holders in the USA while beIN SPORTS and France Télévisions continue as broadcast partners in France. More announcements will be made shortly on a range of new broadcast agreements that will enhance the global viewing experience, including a combination of traditional TV and OTT (web-based) platforms.


Leinster Rugby will kick off the defence of the trophy they won on a historic day in Bilbao when they open the 2018/19 season at home to Wasps on 12 October. The clash at the RDS Arena will launch what promises to be another stellar season culminating in a finals weekend next May at Newcastle’s St James’ Park.


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