Premiership Rugby clinches new US broadcast rights deal
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Premiership Rugby clinches new US broadcast rights deal
NBC were announced as the Premiership’s new media rights partner in the
United States this month in a three-year deal that is set to provide rugby fans in the States with a never-before-seen level of English top-flight rugby action and analysis.
“We have been working hard to develop a solid platform for growth in the US and with NBC to create a deal that works really well for the game,” said Dominic Hayes, Premiership Rugby’s commercial director. Hayes highlighted that rugby would be a key component of the NBCSN output. “Without a doubt, I have never felt the level of commitment to growing a brand on their air as I have sensed with NBC in recent weeks,” he said.
The headline-grabbing deal was celebrated with coverage of the first-ever Premiership match on US soil between London Irish and Saracens at the weekend with the actual deal set to begin next season with Hayes incredibly excited by the exposure.
“We have been working hard to develop a solid platform for growth in the US and with NBC to create a deal that works really well for the game,” said Dominic Hayes, Premiership Rugby’s commercial director. Hayes highlighted that rugby would be a key component of the NBCSN output. “Without a doubt, I have never felt the level of commitment to growing a brand on their air as I have sensed with NBC in recent weeks,” he said.
The headline-grabbing deal was celebrated with coverage of the first-ever Premiership match on US soil between London Irish and Saracens at the weekend with the actual deal set to begin next season with Hayes incredibly excited by the exposure.
