Top 14 Preview: Clermont

The HistoryAssociation Sportive Montferrandaise Clermont Auvergne was launched in 1911 by Marcel Michelin, son of André, who founded the Michelin tyre company.

The club was intended to provide entertainment for the many workers employed by the organisation.

Their story since has been littered with near-misses.

ASM did enjoy success in the Challenge Yves du Manoir and Challenge Cup, but they finished runners-up in the French championship ten times before finally winning in 2010.

In the Heineken Cup, Clermont have lost a final, semi-final and a quarter-final in recent years.

The common …

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