Turning the fear factor into strong motivation

Everyone has a job to do. Four years ago, Conor Murray was the greenhorn at Ireland's Rugby World Cup, and as the runt of the litter they put him on cleaning detail. So after a spin to or from training, or some other outing, he had to make sure the flotsam and jetsam - he remembers orange peel being the most common item - had to be cleaned up, and the bus returned to the way they found it.