ACT Brumbies appoint Cameron French as Executive General Manager

The ACT Brumbies have appointed Cameron French as Executive General Manager, bringing extensive experience in sports leadership, commercial development and community engagement to one of Australia's most successful rugby clubs. 

French joins the Brumbies from the Australian Sports Commission, where he served as General Manager of Participation. His career has included senior leadership roles with Cricket ACT, Cricket NSW and the AFL, with experience spanning commercial growth, strategic partnerships and sports development. 

His appointment comes ahead of a significant period for Australian rugby, with the 2027 Men's Rugby World Cup, 2029 Women's Rugby World Cup and Brisbane 2032 Olympic Games creating opportunities to attract new supporters and grow the game. 

French said he was excited by the opportunity to help shape the club's future. 

"The Brumbies are one of our region's great sporting organisations, with a proud history and a remarkable record of success on the field," French said. 

"With the Rugby World Cups and Brisbane Olympics ahead of us, there's a real opportunity to build on that success and introduce more people to the Brumbies and rugby. 

"We have an outstanding high-performance program, strong support from the ACT Government and our commercial partners, and a passionate rugby community across Canberra and Southern NSW. 

"My focus will be on building on those strengths, growing our supporter base, strengthening our commercial partnerships and making sure the Brumbies continue to be a club our region is proud of. 

"I'm looking forward to getting to know our people, partners and supporters, and working together to make the most of what's ahead." 

ACT Brumbies Chairman Joe Roff said French's appointment would help strengthen the club's connection with the ACT and Southern NSW while building on its proud history. 

"The Brumbies have been part of the fabric of the ACT and Southern NSW for more than 30 years. This club represents a region, a community and a rugby identity that we're incredibly proud of," Roff said. 

"Our ambition is to continue strengthening that connection, ensuring the Brumbies remain a source of pride for the people and communities we represent, while continuing to compete at the highest level. 

"Cameron brings an outstanding breadth of experience and a strong understanding of both community and high-performance sport. We believe he is the right person to lead the commercial arm of the organisation into its next chapter and help build on everything this club has achieved." 

French succeeds Gavin Hunt, who departs the organisation after seven distinguished years serving the ACT Brumbies. 

The club acknowledged Hunt's significant contribution and commitment throughout his tenure, thanking him for his leadership and the role he has played in helping shape the organisation. 

The Brumbies look forward to welcoming French and working together to build on the club's proud legacy, strengthen its position within the Canberra community and pursue continued success across all programs.