RFU appoints Bill Sweeney as Chief Executive Officer

RFU appoints Bill Sweeney as Chief Executive Officer

Bill Sweeney has been appointed as the new Chief Executive Officer of the Rugby Football Union (RFU).


He joins from the British Olympic Association (BOA) where he has been Chief Executive Officer since 2013.


 
After a record breaking London 2012 Olympic Games,  Team GB made history by being the first nation to win more medals in the following Rio 2016 Olympic Games, coming second in the medal table. During his tenure as Chief Executive of the BOA, Team GB also delivered best ever performances at two consecutive Winter Olympic Games.



Before joining the BOA, Bill Sweeney had a successful business career with senior roles in sports businesses including adidas and Puma, as well as corporate management experience with Shell, Mars and Unilever.

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