In an intriguing new development, the Sharks have signed a deal creating a new global partnership with the Roc Nation agency.
Roc Nation was founded by American rapper Jay-Z and is involved in the promotion of sports stars and various other performers.
It is hoped that the deal will catapult the Sharks’ brand into a sphere of international recognition.
“Roc Nation is an internationally renowned brand and we are delighted to welcome them to the Sharks family,” said Eduard Coetzee, CEO of the Sharks.
“With their expertise and relationships in the international market, our vision of taking the Sharks brand to the world is very much on track. Working together with our team at the Sharks, Roc Nation will assist in growing our fan base in new territories and will ensure that our approach will always be of an international standard. We look forward to the sharing of minds, a bold approach and the creativity that this partnership will produce, that will position our brand as the leading brand in world rugby”.
Michael Yormark, Co-CEO of Roc Nation Unified said:
“Roc Nation is thrilled to embark on this unique partnership with the Sharks, supporting Ed and his first-class management team to position the club as the premium rugby club in South Africa and around the world. Leveraging our subject-matter experts across our International offices we are confident that the Sharks will be the envy of the rugby world, attracting top players from around the world.
“Success in this partnership is not just accomplishment on-field, but how we build upon the business structure to guarantee long-term sustainable success.”