Davies brings a wealth of high performance, technical and people management skills to the role having spent more than 25 years coaching elite teams, including Cardiff Blues, Scarlets and Worcester Warriors and Leeds Tykes. He joins the international federation next month from the Tykes, where he is Director of Rugby.
The former Wales international is also a hugely respected figure within test rugby and is no stranger to World Rugby’s high-performance programmes, having steered Namibia to consecutive men’s Rugby World Cups in 2015 and 2019.
Davies will report to Mark Harrington, Chief Player Welfare and Rugby Services Officer, in a restructured Rugby and Player Welfare department which will be responsible for community and elite rugby. Within the department, Davies will be charged with shaping performance management processes for elite match officials, nurturing relationships with high performance national team coaches, advancing World Rugby’s relationship with players on performance matters and providing expertise and supporting emerging nations in sustainably bridging the competition gap at the highest levels of the game.
Davies, who has also recently consulted with World Rugby on emerging nations performance structures, will also play a key role in ensuring welfare continues to be at the heart of the law review process, as World Rugby looks to build on strong progress made in line with its six-point welfare advancement plan launched last year.
Davies said: “I am delighted and humbled to be joining the World Rugby team and am looking forward to getting started. I am passionate about the sport, its people and global potential and I believe that I can bring my experiences of playing and coaching in more than 20 nations over the past 35 years to support further growth and development to the sport both off and on the field, in particular in the important areas of welfare, sustainable high-performance programmes and laws evolution.”
The appointment comes at an exciting and important time for the sport with Rugby World Cup Sevens 2022 in Cape Town and Rugby World Cup 2021, playing in 2022, in New Zealand rapidly approaching.
World Rugby also continues to work in partnership with unions, players and competitions to deliver a harmonious and impactful men’s international calendar, reimagination of the sevens landscape and a new approach to the commercial and operational delivery of future men’s and women’s Rugby World Cup hosting.
World Rugby Chief Executive Alan Gilpin said: “We are delighted to be appointing a person of Phil’s experience, calibre and passion to this strategically-important position at such an exciting time for the sport.
“Phil’s profound knowledge and passion for the high performance and technical aspects of the game, coupled with the huge respect that he carries, will help us build on solid foundations forged by Joe Schmidt to increase our connection and collaboration with important stakeholders – players, coaches, match officials and fans.”
World Rugby Chief Player Welfare and Rugby Services Officer Mark Harrington added: “Phil is a great technician and a big-picture thinker. His expertise is perfectly suited to our ambition of making the game even more attractive and accessible for all and we are looking forward to welcoming him to World Rugby in February.”